Thursday, January 23, 2014

House Beautiful Magazine's Next Wave of American Designers

The Next Wave of American interior designers with House Beautiful's Shax Riegler, Kate Kelly Smith and Newell Turner.  

I had the pleasure last week of attending a luncheon hosted by House Beautiful magazine at the Hearst Tower on 8th Avenue at 57th Street. The event was held to celebrate the interior designers who have been spotlighted on the magazine's popular "Next Wave" page which identifies emerging talent all over the country. In this month's issue, for example, young designer Patrick Mele is profiled –

House Beautiful, which is 118 years old this year, has been celebrating emerging talent since 1998 when then-editor Lou Gropp started a feature with a round-up which included, among others, Thomas Jayne, William Sofield and Barbara Barry, who, of course, have gone on to become well-recognized American designers. At the luncheon on the 44th floor of the Hearst Tower, 19 recent New Wave designers were in attendance along with a congenial crowd of the magazine's friends.

A trip to the Hearst Tower is always a treat. The views of the city from the 44th floor dining room are truly breathtaking.
Looking north with Central Park below –

Guests sat down to a lovely lunch of pumpkin and goat cheese croquettes with roasted baby beets and ruby grapefruit –

followed by pan-seared cod with spaghetti squash and roasted brussel sprouts –

Hearst Design Group Editorial Director Newell Turner took to the podium to welcome guests and introduce the Next Wave designers who had traveled from across the country to attend. He spoke about his passion for American decorating and the history of American decorating, and how House Beautiful was committed to nurturing rising talent. "And always bring your new projects to us first!" he said to laughter across the room.
Yours truly with Design Group Publishing Director Kate Kelly Smith –

When the luncheon was over, on the way out I marveled again at the Hearst Tower which is a stunning building. The original six floor building was constructed in 1928 by William Randolph Hearst. Architect Norman Foster added a 46 floor tower on top which was completed in 2006. Here you can see, in this picture of the company cafeteria, how the tower ingeniously rises over the original six story facade. An escalator goes down to the street level –

Here is the escalator going up. It's surrounded on both sides by a waterfall, which offers a quiet, peaceful way to enter a corporate office building –

It's great design. And here's to the future of American decorating!

1 comment:

e.Mle said...

Thanks for letting us "attend" the luncheon. It is rare that many of us get to the 46th floor of New York buildings. Maybe someday a tour of just the entrance of some would be nice. Thank you.